Want Return Rate Zero? Just Ask

Throughout history, the power of 'just asking' has often been underestimated. 

Yet, it's one of the most straightforward and practical techniques to achieve desired outcomes, both in personal life and in business. 

This blog explores the incredible impact of this simple approach, starting with the innovative case of ReKeepIt in the eCommerce world.


  1. ReKeepIt: Revolutionizing eCommerce Returns with a Simple Question

ReKeepIt has pioneered a strategy that drives brands toward Return Rate Zero. How? 

By simply asking buyers to commit to not returning their purchases in exchange for a reward. This direct approach has proven to be incredibly effective. 

Retailers have seen a significant decrease in return rates, exemplifying the power of direct communication and the willingness of people to respond positively when simply asked.

  1. The Pepsi Challenge: Asking Consumers to Choose

In the 1970s, PepsiCo launched the famous "Pepsi Challenge," where consumers were asked to taste two colas blindfolded and then select their favorite. 

The simple act of asking consumers to choose directly led to a significant increase in Pepsi's market share, proving that straightforward questions can yield powerful results in consumer preferences and behavior.

  1. The Ice Bucket Challenge: Asking for Support

The ALS Ice Bucket Challenge, which went viral on social media in 2014, involved people dumping a bucket of ice water on themselves and then nominating others to do the same. 

This challenge, essentially asking people to support ALS research, raised $115 million for the ALS Association, showcasing how a simple ask can lead to monumental support for a cause.


From the innovative approach of ReKeepIt in the eCommerce industry to historical events that have shaped our society, the act of 'just asking' holds immense power. 

Whether it’s to drive down return rates, change consumer behavior, or support a philanthropic cause, the simplicity of asking directly and clearly can lead to profound outcomes. 

As these stories demonstrate, sometimes all it takes to achieve what you want is to just ask.